Presidential Campaign Slogans: GenX Birth to the Present
In honor of the elections this week, I’ve compiled a list of the presidential candidate campaign slogans during our GenX lifetime. Taking a look, political campaign slogans like to use the words ‘America’ and ‘Change.’ Often, Republican slogans focused on the candidate or feelings about the country, and Democratic slogans focused on the people or the future of the country. Sometimes candidates didn’t have official slogans, and informal messages were used on the side of campaign buses and in TV ads. Some candidates used multiple slogans as the campaign developed.
My personal favorites, one from each political party, are: Reagan’s 1984 “It’s Morning Again In America” and Obama’s 2008 “Yes We Can!” I like them because they are positive, inspirational, and fit the time well.
My personal picks for worst campaign slogans are: Nixon’s 1972 “Nixon-Now More Than Ever” and Carter’s 1980 “We Did It Before, We’ll Do It Again.” Who are the ad wizards that came up with these slogans?!
Honorable mention for a third party campaign goes to: Ross Perot’s 1992 “Ross For Boss” slogan. It’s awful from a marketing standpoint, but inspired some great SNL skit work.
Get out and vote! The longest campaign in our lifetime is almost over!
|Year / Candidates||Republican Slogan||Democrat Slogan|
|1968Nixon / McCarthy||Nixon’s the One||To Begin Anew|
|1972Nixon / McGovern||Nixon- Now More Than Ever||Come Home America|
|1976Carter / Ford||He’s Making Us Proud Again||A Leader for a Change|
|1980Reagan / Carter||Let’s Make America Great Again||We Did It Before, We’ll Do It Again|
|1984Reagan / Mondale||It’s Morning Again In America||America Needs A Change|
|1988Bush Sr. / Dukakis||A Kinder, Gentler Nation||We’re On Your Side|
|1992Clinton / Bush Sr.||[no official slogan] Save and Invest So We Can Win||It’s Time To Change America|
|1996Clinton / Dole||The Better Man for A Better America||Building a Bridge to the 21st Century|
|2000Bush Jr. / Gore||Reformer With Results||Leadership for the New Millenium|
|2004Bush Jr. / Kerry||[no official slogan]Moving America Forward||Let America Be America Again|
|2008Obama / McCain||Country First||Yes We Can!|
|2012Obama / Romney||Believe In America||Forward|